What Is
Web Design?
The most creative and effective website designs
Michigan
Web Design
As most of you have heard of web design, but do you know what the term truly means? Web design is the process of creating a website. It not only includes designing, but it incorporates the page layout, graphic design, content production, and so much more. Having so many elements on a website, it is essential you have a trusted web design company in Michigan that facilitates your needs.
This is where Digital Designs, who was voted the #1 website design company in Michigan, comes in. We have the experience and knowledge to build a quality website that fits your companies needs.
Why should you invest
in your website?
Choosing the right web design company in Michigan is crucial to a company and can launch or stifle your business’ growth. If your website doesn’t knock the socks off your customers, you need to reassess your strategy. We all know that when you go to a website and are unable to find the information, you get frustrated. This frustration causes your customers to go elsewhere. The same thing happens when your website does not have the visual impact people expect. This is where the top web design company in Michigan comes in. Keeping the user interested and focused is key. A typical user will only stay on a web page for roughly 10-20 seconds. Therefore, you should try and create something to grab their attention and keep their interest to better your chances to gain a new customer or client. The best way to do this is to reach out to a professional web design company in Michigan. The right Michigan web design company can help you find what is going to work for your audience and increase revenue. At Digital Designs, we pride ourselves on creating a website that is based around your companies industry and fits the needs for their site. We have been voted the #1 web design company in Michigan by many organizations and designed over 1,000 websites to date.
What does an engaging website design include?
When choosing what company to work with in designing your website, do your research up front and pick the company that suites your needs.
Design:
When someone comes onto your page for the first time, you are permanently leaving a first impression. Typically you always want to leave a good first impression, and you want to grab their attention. Most web design companies in Michigan do not effectively design websites that convert at a high rate for their customers. Their use of bright, contrasting, and attractive colors, dynamic and moving graphics, unique fonts, and colors, and high-quality images are just not up to par with the standards at Digital Designs. It’s essential to use as many of these elements in a way that won’t be distracting or take away from the content. As the leading Michigan web design company Digital Designs will find that perfect balance for you and your website. Engaging customers is crucial for your website to gain traction in a competitive market. Digital Designs will work hand in hand with your company to give your website the message your customers need.
Navigable layout:
When someone is on your webpage, they are more than likely looking for something specific. It is best to keep your users in mind when setting up the layout. If you have people frequently calling and asking about prices or products you offer, then you are going to put them in a spot that is easy to find. Your website is there to help aid people, so you do not always have to. Having a proper call to action to gain your viewers’ interest is crucial in converting prospects to customers. Putting your most frequently used products or services on the homepage with links to the content pages is one of the best ways to engage your customers right off the bat. The methodology of Digital Design is to have a user-friendly menu system.
If your menu structure is hard to navigate or the words fall into the content on the page, the user is going to be frustrated. Having a clean menu with bold words will prevent customers from getting lost on your page or leaving your page because they cannot find what they are looking for. Again, always put yourself in the shoes of your viewers and see what it is they see, does your website navigate easily, or is it confusing? Using the best web design company in Michigan, such as Digital Designs designing your company website is going to help facilitate viewers into customers.
Content and correlating graphics:
Correlation will entail the information on your site but also your typography and color choices. Although font and color choice may not seem like a huge deal, they can have a significant impact. You want to make sure that you can read and see all the elements of the site. As for the information, you should only be putting data that is going to help provide information and sell your products or services. To avoid loss of interest, you do not want to clutter up the page or make it overly content-heavy. Digital Designs knows how to develop the page layout based on the content that is needed. Along with this, they will also include pictures or visual graphics to help keep the users’ attention. You would think that a web design company in Michigan would know how to keep the page organized and flowing, but most do not. Using the proper graphics that promote your products and services with animation and quality textual content is essential in every website design. When a qualified Michigan web designer produces a website for your company, you will receive a high producing site that will boost your company and propel your rankings.
Brand Identification:
In Michigan marketing, it is vital to have brand identification or a brand image. All companies should have something that their customers will remember them by. The identifier should be your logo, your colors, or a slogan. As a company, you should keep this in mind, especially with your website and social media presence. Having a knowledgeable and trained web design company in Michigan design your site, they keep these items at the forefront of their designs. The best way to maintain brand identification is to keep your logo; the first thing they see. Whether it is on the top of your website or your profile picture on your social media pages. Every company wants its customers to know their products and services using brand identification. If you are interested in more about Michigan social marketing, you should check out Digital Designs’ last blog post for further information.
SEO:
SEO stands for Search Engine Optimization. Meaning, the process of maximizing the number of visitors to your website by making sure your site appears high on the list of results given from a search engine. SEO can put your site higher on the results list on Google based on keywords and phrases used on your website. Keywords make it a crucial part of growing and gaining new clients. Experienced website design companies in Michigan, such as Digital Designs will saturate your website with the keywords that are applicable to your company throughout the site. Finding the right SEO company in Michigan is tough, but if experienced, they will be able to provide you with the keywords that will help you rank higher for SEO. Companies such as Digital Designs will run SEO reports on your companies website and give the results to you. Knowing the top keywords for your company will help lead your company for social media postings, Google Adwords, etc. Website designers will help build your SEO presence and have your website ranking higher.
Mobile Optimization:
Today the majority of people have smartphones or tablets and use them as their primary resource for internet access. Web companies in Michigan keep this in mind and implement different layouts depending on the type of device your visitors are using. Depending on the size of the device someone might be using, some things could get cut off or are hard to read. Mobile-friendly websites are used to ensure that your users can view everything the way that you intend to. Digital Designs optimizes the design of mobile responsive first to assist companies in obtaining more business. In mobile users viewing websites was 58%, this number increases yearly. The number of bounces by these mobile device users was 67%; most of these bounces are due to websites not being designed with mobile users in mind. Using a web design company in Michigan to create your website, mobile-friendly will drive more traffic to your site and turn prospects into customers.
What will a strong web design mean for you?
When your website has a strong design that promotes your products and services, correctly, it can be detrimental to your company. New client growth, along with maintaining your current clients, and forming new foot traffic is needed for any business to survive. Having a Michigan based web design company fit your companies needs is crucial to the success of your business. Allow Digital Designs to be your go-to web design company; contact us today.
Want The Best
FOR YOUR BUSINESS?
DIGITAL DESIGNS HAS A PROVEN RECORD OF SUCCESS
Digital Designs knows that if you give us a chance to help your business, you will not regret it. We have proven for almost 15 years that we are the best web design company in Michigan and create graphic design and marketing solutions that truly get RESULTS!