Photography is important in both literature and web design.  The cooler something looks, the more people will look at it.  That is just a basic part of our creation.  We have wired into our DNA an innate ability to appreciate beauty.  Different people view things differently and some people have a more fine tuned sense than others, but most people will agree that Cindy Crawford is more attractive than Susan Boyle.  However, Susan Boyle is a far better singer that Cindy Crawford.

The challenge is that beauty takes work.  Cindy spends a lot of time on being beautiful.  In fact, she has her own makeup line.  Susan spends a lot of time practicing singing.  In the same way, photography takes work.  It is so much more than pointing and shooting.  A great photographer could use a disposable point and shoot camera and take a better picture than us even if we have the top of the line Nikon Camera with full lighting.  It’s all about the “eye”.  This is an unteachable skill that true professional photographers have and most other people don’t.