Voted #1 Web Design Company | In Michigan Creating Designs No Others Can!
How Digital Designs Built
a Website to Dominate the Great Lakes Bay Region
a Website to Dominate the Great Lakes Bay Region
Understanding the Needs
BTE Electric isn’t just another electrician company. They are a fully licensed and insured electrical contractor serving both residential and commercial clients across mid-Michigan. Founded by Adam Bierlein and Noah Trombley, the company brings over 25 years of combined experience in commercial, industrial, and residential electrical work, including Generac generator installations and comprehensive electrical services.
Their expertise covers everything from routine electrical repairs and installations to complex industrial power distribution and agricultural electrical systems. BTE Electric prides itself on safety, responsiveness, and professional customer service values that needed to be communicated clearly and effectively online.
When BTE Electric teamed up with Digital Designs, the goal was simple: build a modern, fast, mobile friendly website that ranks for the services people are actually searching for and then convert those visitors into phone calls, form submissions, and real jobs.
That meant creating a site that clearly showcases BTE Electric’s core offerings, including residential electrical services, commercial electrical work, and professional generator installations while making it effortless for customers to contact them.
Mobile-First Performance
Most customers search from their phones. The new BTE Electric website was built to load fast, look sharp, and function flawlessly on desktop, tablet, and mobile devices.
Clear Service Navigation
We structured the site so visitors can instantly find the services they need from electrical panel upgrades and electrical troubleshooting to new construction electrical work and long-term maintenance.
Local SEO Targeting
To help BTE Electric win locally, the site was optimized to support strong visibility throughout the Saginaw area, Bay City area, and Midland area putting their services in front of customers exactly when they’re searching.
Trust-Building Brand Presence
The website reinforces credibility with clean design, professional messaging, and a structure that reflects BTE Electric’s commitment to safety, responsiveness, and quality workmanship from a proven electrical contractor.
Conversion-Focused Layout
Every page is designed to guide visitors toward action whether that’s requesting an estimate, booking service, or calling directly from a mobile device using BTE Electric’s contact options.
BTE Electric is a trusted electrical contractor serving residential, commercial, and industrial clients throughout Mid-Michigan. Known for dependable service and professional results, BTE Electric delivers everything from routine repairs and upgrades to complex commercial and specialty electrical projects.
With a strong reputation in the field and now a website built to compete and convert BTE Electric is positioned as one of the leading electrical contractors in the Great Lakes Bay Region.
