So as of today these are the things we need to do:

• Big Data is a important part of mobile : Collect as much data as you can; get permission; monetize it; and then decide how to merge it, mine it, share it, or sell it.
• Content marketing love it or hate it this is what is required if you want any success with your online marketing strategy.
• Bad Links will kill you!  If you are still creating links on websites that have nothing to do with your business or services STOP!
• Content marketing is inclusive of audience development so don’t worry so much about the content, worry about what your audience thinks about the content.
• Rise your audience development.
• If you are no using Twitter and engaging your audience, its time to do start.
• Engage your audience: This is easier said than done. Allow an expert to help with this and it can pay off big.
• Don’t publish crap content. Putting junk on your blog or social media websites will only hurt you.
• Keep your URL structure clean
• If consumers have a negative Google Maps experience they’ll connect that negative association with your brand. It’s important to make sure your brand’s local data is right on maps and mobile.
• Being small doesn’t mean you are unable to succeed with big business competition. If you are marketing a small business, you need to think of your small business as a smaller business that can 100% compete with bigger companies.