Call me old fashioned, but I miss the days when people bought a product or service because someone they love and/or respect said good things about that product or service. I don’t like to read pages and pages of websites before I try something new. I talk to people. Besides, humanity has survived for thousands of years without the telegraph, telephone, television and yes even the Internet. We did it by working together with each other in harmony. I understand there are different personality types and some people are introverts, but let’s face it, we need each other! When an extrovert meets and introvert there can be a problem. It takes time and patience on both ends for the two individuals to interact. If one of the two has something that the other wants, it takes WORK to make that relationship happen. The beauty of the situation in business is that if at least one person works hard at that relationship, one gets a sale, one gets a great new product or service and both might make a new friend! This potential new friendship could lead to years of new business and referrals to other business relationships.
In addition to this, I’d like to talk about love. (Did he just say “love” in a business blog?) Oh yes he did. You see, back a few years in history when people were smarter than you and I, there used to be more words for love. In fact the Ancient Greeks had one word (of many) for love that I’d like to talk about. That word is “philēma”. In the sources I’ve found it is translated as kiss. I don’t go around kissing other men and women to sell web design and marketing packages. Read in context that word also means brotherly love. They would kiss each other on the cheek to greet each other. In fact, some cultures still do that today.
What about today?
Today in Michigan we might translate that as showing respect, a good firm handshake while looking the other person square in the eye or just plain listening. That’s love in business. It can be done. It takes time and patience. That’s how I know it’s worth something. Work is good and so are relationships. I try to spend at least four hours of my workday simply talking to potential clients and maintaining relationships with existing clients. In the 80’s the sale was often referred to as the kill. About a year and a half ago, my boss asked me to find a way to keep clients happy. Any business person with tell you that it costs more to get new clients then it does to keep existing clients. Investing in people keeps them coming back. The secret weapon I found is “philēma”. I’d really like to say that this is my idea, but I’ve actually taken the idea from a volume of books (66 in total). We are social beings and in a world of technology we can’t forget that. Please share this “philēma” with others.
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